{"id":1248,"date":"2025-08-15T23:46:46","date_gmt":"2025-08-15T23:46:46","guid":{"rendered":"https:\/\/www.spandara.com\/?page_id=1248"},"modified":"2025-12-06T06:25:13","modified_gmt":"2025-12-06T06:25:13","slug":"cocacola-rebrand-new-edition-concept","status":"publish","type":"page","link":"https:\/\/www.spandara.com\/index.php\/cocacola-rebrand-new-edition-concept\/","title":{"rendered":"Cocacola Rebrand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1248\" class=\"elementor elementor-1248\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63d34850 e-con-full e-transform e-flex elementor-invisible e-con e-parent\" data-id=\"63d34850\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-693a71ea animated-slow elementor-widget-mobile__width-inherit ha-has-bg-overlay elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"693a71ea\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Flavor That Raised Us<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-152ac140 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"152ac140\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">A bold reimagining of Coca-Cola with a healthier sugercane-based formula. This concept blends immigrant youth culture, fast-paced visuals, urban style, and street car aesthetics. A fusion of nostalgia and raw energy. <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57599f e-con-full e-flex e-con e-parent\" data-id=\"57599f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89edc5f elementor-widget elementor-widget-spacer\" data-id=\"89edc5f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd6efb elementor-widget-tablet__width-initial elementor-widget elementor-widget-ha-text-scroll happy-addon ha-text-scroll\" data-id=\"ddd6efb\" data-element_type=\"widget\" data-settings=\"{&quot;text_scroll_type&quot;:&quot;vertical_line_highlight&quot;,&quot;text_scroll_highlight_opacity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"ha-text-scroll.default\">\n\t\t\t\t\t\n\t\t<div class=\"ha-split-lines\">\n\t\t\tHere\u2019s the evolution: the original 2025 road trip ad \u2018Before\u2019 and my reimagined version \u2018After\u2019, designed to connect with audiences who prefer a sugarcane twist on the classic Coca-Cola.\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4754f00 elementor-widget elementor-widget-spacer\" data-id=\"4754f00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f91bf6 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"6f91bf6\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275ce27 elementor-widget elementor-widget-heading\" data-id=\"275ce27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Before<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772d355 elementor-widget elementor-widget-heading\" data-id=\"772d355\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f5faf elementor-widget elementor-widget-text-editor\" data-id=\"49f5faf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00a0Cocacola in appeal for Gen Z to enjoy the moment<\/li><li>Road Trip<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7344f16 elementor-widget elementor-widget-text-editor\" data-id=\"7344f16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Cocacola celebrating generations connected to sugarcane heritage<\/li><li>\u00a0Urban Glow<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd061f1 elementor-widget elementor-widget-spacer\" data-id=\"fd061f1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51cec97 e-grid animated-slow e-con-boxed elementor-invisible e-con e-child\" data-id=\"51cec97\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:600,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579ae15 elementor-widget elementor-widget-image\" data-id=\"579ae15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2677-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1168\" alt=\"cocacola classic taste\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2677-1024x1024.jpg 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/elementor\/thumbs\/IMG_2677-rab16zl7fnh1phrloorcidn9u5uj5acz0lllnzllfc.jpg 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2677-150x150.jpg 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2677-768x768.jpg 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2677-1536x1536.jpg 1536w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2677-e1755315242174.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5d2c8 elementor-widget elementor-widget-image\" data-id=\"0d5d2c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/77246A65-2972-4A41-B423-D04D7F6D9924-3-1024x1024.png\" class=\"attachment-large size-large wp-image-1171\" alt=\"cocacola sugarcane after rebrand new concept design\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/77246A65-2972-4A41-B423-D04D7F6D9924-3-1024x1024.png 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/77246A65-2972-4A41-B423-D04D7F6D9924-3-300x300.png 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/77246A65-2972-4A41-B423-D04D7F6D9924-3-150x150.png 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/77246A65-2972-4A41-B423-D04D7F6D9924-3-768x768.png 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/77246A65-2972-4A41-B423-D04D7F6D9924-3.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfec8b elementor-widget elementor-widget-image\" data-id=\"1dfec8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1187\" alt=\"\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690-1024x1024.jpg 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690-300x300.jpg 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690-150x150.jpg 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690-768x768.jpg 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690-1536x1536.jpg 1536w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2690.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12945a2 elementor-widget elementor-widget-image\" data-id=\"12945a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2681.png\" class=\"attachment-large size-large wp-image-1186\" alt=\"cocacola urban street style immigrants\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2681.png 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2681-300x300.png 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2681-150x150.png 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2681-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62b5051 elementor-widget elementor-widget-image\" data-id=\"62b5051\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1178\" alt=\"road trip gen z\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686-1024x1024.jpg 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686-300x300.jpg 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686-150x150.jpg 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686-768x768.jpg 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686-1536x1536.jpg 1536w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2686.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e13de elementor-widget elementor-widget-image\" data-id=\"87e13de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1179\" alt=\"cocacola urban street style immigrants\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689-1024x1024.jpg 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689-300x300.jpg 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689-150x150.jpg 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689-768x768.jpg 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689-1536x1536.jpg 1536w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2689.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea67d8 elementor-widget elementor-widget-image\" data-id=\"dea67d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1190\" alt=\"Summer Champaign Taps Tyla and targets Gen Z\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2-1024x1024.jpg 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2-300x300.jpg 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2-150x150.jpg 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2-768x768.jpg 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2-1536x1536.jpg 1536w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2692-2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a5aa0 elementor-widget elementor-widget-image\" data-id=\"76a5aa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2682.png\" class=\"attachment-large size-large wp-image-1188\" alt=\"cocacola urban street style immigrants\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2682.png 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2682-300x300.png 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2682-150x150.png 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/IMG_2682-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4155c1 elementor-widget elementor-widget-spacer\" data-id=\"a4155c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3e9fc7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a3e9fc7\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd63519 elementor-widget elementor-widget-ha-text-scroll happy-addon ha-text-scroll\" data-id=\"cd63519\" data-element_type=\"widget\" data-settings=\"{&quot;text_scroll_type&quot;:&quot;vertical_line_highlight&quot;,&quot;text_scroll_highlight_opacity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"ha-text-scroll.default\">\n\t\t\t\t\t\n\t\t<div class=\"ha-split-lines\">\n\t\t\tWhile Coca-Cola\u2019s recent ad with Tyla resonates with Gen Z in a classic, polished way, I believe the sugarcane edition rebrand would stand out more powerfully with its respective target audience. The focus shifts from broad youth appeal to a more specific cultural identity, giving the edition its own distinct voice within Coca-Cola\u2019s brand universe.\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8c511 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3c8c511\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae425e elementor-widget elementor-widget-spacer\" data-id=\"dae425e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095f4f2 elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"095f4f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\"><b>Challenge<\/b><\/p><p class=\"p2\">Coca-Cola\u2019s current formula in the U.S. relies on high-fructose corn syrup, which lacks the nostalgic and cultural resonance felt by many immigrant communities who grew up with sugarcane-sweetened cola. This disconnect overlooks a growing demand for naturally-sweetened beverages and misses an opportunity to strengthen emotional ties with diverse cultural groups.<\/p><p class=\"p2\"><b>Goal<\/b><\/p><p class=\"p2\">Create a conceptual rebrand and alternative formula that:<\/p><p class=\"p2\">\u2022 Celebrates sugarcane as a culturally significant and natural ingredient.<\/p><p class=\"p2\">\u2022 Honors Coca-Cola\u2019s heritage while appealing to multicultural audiences.<\/p><p class=\"p2\">\u2022 Expands the brand\u2019s sensory and emotional connection without replacing the iconic original.<\/p><p class=\"p2\"><b>Solution<\/b><\/p><p class=\"p2\">\u2022 <b>Formula:<\/b> Replace high-fructose corn syrup with sugarcane for a richer, more authentic taste that resonates with immigrant communities.<\/p><p class=\"p2\">\u2022 <b>Visual Identity:<\/b> Bold black can with vibrant red and glowing yellow accents to signal modernity, confidence, and cultural celebration while retaining Coca-Cola\u2019s timeless branding cues.<\/p><p class=\"p2\">\u2022 <b>Campaign Concept:<\/b> Inspired by urban street culture and immigrant resilience \u2014 set in a game-like nighttime event under glowing headlights and mild fog. Young people overcome challenges together, blending stunts, energy, and community pride.<\/p><p class=\"p2\">\u2022 <b>Positioning:<\/b> Not a replacement but an alternative, symbolizing renewal, diversity, and the integration of natural resources as cultural symbols.<\/p><p class=\"p2\"><b>Projected Outcome<\/b><\/p><p class=\"p2\">\u2022 Stronger cultural connection with immigrant communities in the U.S., fostering brand loyalty and emotional resonance.<\/p><p class=\"p2\">\u2022 Increased appeal to health-conscious consumers seeking naturally-sweetened alternatives.<\/p><p class=\"p2\">\u2022 Enhanced brand image as inclusive, innovative, and culturally aware.<\/p><p class=\"p3\">\u2022 Potential for new market segments without diluting Coca-Cola\u2019s core identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15aa44f elementor-widget elementor-widget-spacer\" data-id=\"15aa44f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381a7fa elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"381a7fa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Narrative Visuals &amp; Ad Concepts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70f1c82 elementor-widget elementor-widget-spacer\" data-id=\"70f1c82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb0a5a9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"eb0a5a9\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a87fab elementor-widget-mobile__width-initial animated-slow elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"7a87fab\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;dots&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/newblack-1.png\" alt=\"New black from the source raw real cane\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/cane-1.png\" alt=\"New black from the source raw real cane\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/3can-1.png\" alt=\"New black from the source raw real cane\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/source.png\" alt=\"New black from the source raw real cane\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/roots.png\" alt=\"New black from the source raw real cane taste the roots flavor that raised us not yout average coke sugarcane\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/notf.png\" alt=\"New black from the source raw real cane\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/1-1.png\" alt=\"Raw. Real. from the cane cocacola rebrand\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1174b3d e-flex e-con-boxed e-con e-child\" data-id=\"1174b3d\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecfa86f elementor-widget elementor-widget-spacer\" data-id=\"ecfa86f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b1bb23 e-con-full e-flex e-con e-child\" data-id=\"0b1bb23\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be478fe elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"be478fe\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sticker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e08f0 elementor-widget elementor-widget-spacer\" data-id=\"a5e08f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1f712e e-con-full e-flex e-con e-child\" data-id=\"c1f712e\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div data-eael_duration=\"{&quot;transitionDuration&quot;:1000}\" data-eael_easing=\"{&quot;transitionEasing&quot;:&quot;ease&quot;}\" data-eael_opacity_hover=\"{&quot;opacity&quot;:0.71}\" data-eael_rotate_hover_effect=\"{&quot;rotate_x&quot;:-8,&quot;rotate_y&quot;:12,&quot;rotate_z&quot;:-2}\" data-eael_hover_duration=\"{&quot;transitionDuration&quot;:1000}\" data-eael_hover_easing=\"{&quot;transitionEasing&quot;:&quot;ease&quot;}\" class=\"eael_hover_effect elementor-element elementor-element-6a55e26 animated-slow e-transform e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6a55e26\" data-element_type=\"widget\" data-settings=\"{&quot;eael_hover_effect_opacity_popover_hover&quot;:&quot;yes&quot;,&quot;eael_hover_effect_opacity_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.71,&quot;sizes&quot;:[]},&quot;eael_hover_effect_transform_hover_popover&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;eael_hover_effect_general_settings_easing&quot;:&quot;ease&quot;,&quot;eael_hover_effect_general_settings_hover_easing&quot;:&quot;ease&quot;,&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/coacola-rebrand-sticker.png\" class=\"attachment-large size-large wp-image-2292\" alt=\"cocacola sticker rebrand spandara\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/coacola-rebrand-sticker.png 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/coacola-rebrand-sticker-300x300.png 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/coacola-rebrand-sticker-150x150.png 150w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/coacola-rebrand-sticker-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d52598e elementor-widget elementor-widget-spacer\" data-id=\"d52598e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10efdb5 elementor-widget elementor-widget-heading\" data-id=\"10efdb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Guideline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133c82e elementor-widget elementor-widget-spacer\" data-id=\"133c82e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5b109f e-grid e-con-boxed e-con e-child\" data-id=\"e5b109f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t<div data-eael_duration=\"{&quot;transitionDuration&quot;:1000}\" data-eael_easing=\"{&quot;transitionEasing&quot;:&quot;ease&quot;}\" data-eael_offset_hover_left=\"{&quot;size&quot;:-14,&quot;unit&quot;:&quot;px&quot;}\" data-eael_hover_duration=\"{&quot;transitionDuration&quot;:1000}\" data-eael_hover_easing=\"{&quot;transitionEasing&quot;:&quot;ease&quot;}\" class=\"eael_hover_effect elementor-element elementor-element-51db539 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"51db539\" data-element_type=\"widget\" data-settings=\"{&quot;eael_hover_effect_offset_hover_popover&quot;:&quot;yes&quot;,&quot;eael_hover_effect_offset_hover_left&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-14,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;eael_hover_effect_general_settings_easing&quot;:&quot;ease&quot;,&quot;eael_hover_effect_offset_hover_left_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;eael_hover_effect_offset_hover_left_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;eael_hover_effect_offset_hover_top&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;eael_hover_effect_offset_hover_top_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;eael_hover_effect_offset_hover_top_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;eael_hover_effect_general_settings_hover_easing&quot;:&quot;ease&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"640\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Coca-Cola-Board-Card-1024x819.png\" class=\"attachment-large size-large wp-image-2450\" alt=\"\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Coca-Cola-Board-Card-1024x819.png 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Coca-Cola-Board-Card-300x240.png 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Coca-Cola-Board-Card-768x614.png 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Coca-Cola-Board-Card.png 1350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2ecda elementor-widget elementor-widget-spacer\" data-id=\"2f2ecda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd648e1 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bd648e1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storyboard Video Commercial<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ac3007 e-flex e-con-boxed e-con e-child\" data-id=\"0ac3007\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3df07df e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3df07df\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3313474 elementor-widget-mobile__width-initial animated-slow elementor-pagination-position-outside elementor-invisible elementor-widget elementor-widget-image-carousel\" data-id=\"3313474\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/1-9-1024x685.png\" alt=\"car challenge night street style vibe cocacola\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Untitled-design-1-2-1024x683.png\" alt=\"urban beverage campaign, street style, bold black red cocacacola can\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/4-2-1024x683.png\" alt=\"car challenge night street style vibe cocacola rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/2-10-1024x683.png\" alt=\"car challenge night street style vibe cocacola rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Untitled-design-1-1-1024x683.png\" alt=\"car night street style vibe coacola\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/3-2-1024x683.png\" alt=\"car challenge night street style vibe cocacola celebration joy rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/4-1024x683.png\" alt=\"car challenge night street style vibe cocacola celebration joy rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/1-5-1024x683.png\" alt=\"car challenge night street style vibe cocacola celebration joy rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/2-4-1024x683.png\" alt=\"car challenge night street style vibe cocacola celebration joy rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/3-3-1024x683.png\" alt=\"car challenge night street style vibe cocacola celebration joy rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/6-1-1024x683.png\" alt=\"car challenge night street style vibe cocacola rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Untitled-design-1-copy-2-1-1024x683.png\" alt=\"spurting cocacola\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Untitled-design-1024x683.png\" alt=\"car challenge night street style vibe cocacola rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/1-copy-1024x683.png\" alt=\"sipping sugarcane cocacola man 2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Untitled-design-1-copy-1024x683.png\" alt=\"sipping sugarcane cocacola\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/2-copy-1024x683.png\" alt=\"car challenge night street style vibe cocacola rebrand 2025 commercial\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Untitled-design-1-3-1024x683.png\" alt=\"latin youth marketing cocacola rebrand music car stereo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/3-8-1024x680.png\" alt=\"urban youth celebration for the new cocacola taste\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 of 19\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/2-12-1024x683.png\" alt=\"urban youth celebration for the new cocacola taste\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cd347b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8cd347b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d824a1 elementor-widget-mobile__width-initial elementor-widget elementor-widget-ha-text-scroll happy-addon ha-text-scroll\" data-id=\"9d824a1\" data-element_type=\"widget\" data-settings=\"{&quot;text_scroll_type&quot;:&quot;vertical_line_highlight&quot;,&quot;text_scroll_highlight_opacity&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"ha-text-scroll.default\">\n\t\t\t\t\t\n\t\t<div class=\"ha-split-lines\">\n\t\t\tI developed a storyboarded commercial video for this rebrand, showcasing my approach to visual storytelling, however the narrative itself is illustrative, not fixed to the concept\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6684d69 elementor-widget elementor-widget-spacer\" data-id=\"6684d69\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a8fe9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"34a8fe9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Narrative Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76fea26 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"76fea26\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The night opens with five cars rolling into a foggy, red-orange urban scene, headlights cutting through the haze. Seven of the thirteen characters\u2014Rodrigo, Milan, Nacho, Vihaan, Keshav, Ayaan, Suppa, Mei, Kailash, Rani, Jess, Momo, Naty\u2014step out, establishing the main cast and building anticipation. Their deliberate movements signal that something important is about to unfold.<\/p><p>On the ground, the seven characters place black Coca-Cola cans for the driving challenge, creating a focused, ritualistic atmosphere. With the cans arranged, they step aside, the calm pause heightening suspense.<\/p><p>The cars navigate the lanes of cans one by one, headlights piercing the fog. Each car passes perfectly, showcasing precision and coordination.<\/p><p>Celebration follows: Keshav lifts Naty playfully, Vihaan and Kailash embrace, and the tension of the challenge shifts to heartfelt joy. A close-up highlights a Coca-Cola can as it opens, the effervescent fizz glistening against the warm haze.<\/p><p>All thirteen characters gather, handling cans in playful, rhythmic interactions. Close-ups and mid-shots highlight individual expressions\u2014cool, thoughtful, playful, happy\u2014emphasizing personality and unity.<\/p><p>One character turns up a car stereo to \u201cChanga &#8211; Vene Mix,\u201d and the group dances together, headlights and fog enhancing the cinematic effect. The flawlessly executed challenge underscores teamwork, while the celebration conveys liberation, joy, and shared energy.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52df954 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"52df954\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc1295 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"efc1295\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Prompting<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1610dd7 e-con-full e-flex e-con e-child\" data-id=\"1610dd7\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3ca787 elementor-widget elementor-widget-spacer\" data-id=\"b3ca787\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3943ca0 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3943ca0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"87\" data-end=\"510\">My AI prompting process begins with inspiration drawn from real-world media\u2014like international rap videos, where bold colors and dynamic energy set the tone. For the \u201cCoca-Cola Can\u201d concept, I guided ChatGPT and DALL\u00b7E to visualize a black can with red lettering and a glowing yellow curve, embodying the strength and purity of the sugarcane formula. The first output matched the vision precisely, requiring no revisions.<\/p>\n<p data-start=\"512\" data-end=\"829\">From there, prompts shaped ad copy and Instagram visuals, crafted to connect emotionally with a multicultural audience. I focused on themes of cultural pride, nostalgia, and the empowerment of naturally sourced sweetness, resulting in high-contrast layouts and messaging that felt both free-spirited and purposeful.<\/p>\n<p data-start=\"831\" data-end=\"1199\">Prompting also shaped the storyboard for a nighttime urban commercial. By guiding AI to capture motion, symbolism, and cinematic framing, I was able to experiment, refine, and orchestrate the visuals within the tool\u2019s limits. Iterative adjustments\u2014like can placement, character positioning, and personal style\u2014turned AI outputs into intentional, story-driven assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b6d9a elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"98b6d9a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">limitations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc4085 elementor-widget-mobile__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0fc4085\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As so far on June 2025 while developing this concept, I faced certain limitations in AI image generation, particularly with rendering all thirteen characters, product details, and precise scene elements exactly as envisioned. Some frames may show character duplication, missing features, or variations in small design elements. These challenges are common when pushing the boundaries of current AI tools.<\/p><p>Despite this, I maintained creative control by refining prompts, curating outputs, and editing selectively what I could to communicate the visual story, aesthetic, and campaign message as clearly as possible. This project demonstrates how artistic direction and vision remain central within constraints.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8f735 e-grid e-con-full e-con e-child\" data-id=\"fd8f735\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44b84a3 elementor-align-center elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-button\" data-id=\"44b84a3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"https:\/\/www.spandara.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0d05d elementor-align-center elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2f0d05d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-pop\" href=\"https:\/\/www.spandara.com\/index.php\/all-creations-experimental-greek-tara\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Creations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba98938 e-con-full e-flex e-con e-child\" data-id=\"ba98938\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-be31a2f e-con-full e-flex e-con e-child\" data-id=\"be31a2f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9081267 elementor-widget elementor-widget-spacer\" data-id=\"9081267\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f48f4d e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"9f48f4d\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2878198 e-con-full e-flex e-con e-child\" data-id=\"2878198\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-371e688 e-con-full e-flex e-con e-child\" data-id=\"371e688\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75530ad elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"75530ad\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's Connect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6264f6 ha-has-bg-overlay elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"f6264f6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I&#8217;d love to hear from you! Whether it&#8217;s a collaboration, a project inquiry, or just to say hello, drop me a message.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec47b5 elementor-widget elementor-widget-ha-cf7 happy-addon ha-cf7\" data-id=\"2ec47b5\" data-element_type=\"widget\" data-widget_type=\"ha-cf7.default\">\n\t\t\t\t\t\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f931-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"931\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/index.php\/wp-json\/wp\/v2\/pages\/1248#wpcf7-f931-o1\" method=\"post\" class=\"wpcf7-form init ha-cf7-form\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"931\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f931-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"uacf7-form-wrapper-container uacf7-form-931  \"><label> Your name\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n\n<label> Your email\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n\n<label> Subject\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n\n<label> Your message (optional)\n    <span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45b33b elementor-widget-mobile__width-initial ha-has-bg-overlay elementor-widget elementor-widget-text-editor\" data-id=\"d45b33b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><i>\u00a0 \u00a0All designs \u00a9 2025 Paulina Vincentelli. For portfolio purposes only. Not for commercial use.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26456f7 e-flex e-con-boxed e-con e-child\" data-id=\"26456f7\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c0a561 e-grid e-con-full e-con e-child\" data-id=\"3c0a561\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7104e8b elementor-widget elementor-widget-image\" data-id=\"7104e8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"52\" src=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Greek-Tara-copy-1024x67.png\" class=\"attachment-large size-large wp-image-2404\" alt=\"\" srcset=\"https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Greek-Tara-copy-1024x67.png 1024w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Greek-Tara-copy-300x20.png 300w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Greek-Tara-copy-768x50.png 768w, https:\/\/www.spandara.com\/wp-content\/uploads\/2025\/08\/Greek-Tara-copy.png 1070w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6de996 e-flex e-con-boxed e-con e-parent\" data-id=\"e6de996\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b94117 e-grid e-con-boxed e-con e-child\" data-id=\"1b94117\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.spandara.com\\\/index.php\\\/privacy-terms-conditions\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-f8394f3 elementor-widget elementor-widget-text-editor\" data-id=\"f8394f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0 | Privacy Policy\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/www.spandara.com\\\/index.php\\\/privacy-terms-conditions\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-d92c562 elementor-widget elementor-widget-text-editor\" data-id=\"d92c562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>| Terms of Use<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Flavor That Raised Us A bold reimagining of Coca-Cola with a healthier sugercane-based formula. This concept blends immigrant youth culture, fast-paced visuals, urban style, and street car aesthetics. A fusion of nostalgia and raw energy. Here\u2019s the evolution: the original 2025 road trip ad \u2018Before\u2019 and my reimagined version \u2018After\u2019, designed to connect with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1248","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"www.spandara.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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