Spandara | Lion Venedicta Brand Concept

From The Root To The Crown

Lion Venedicta is more than a brand; it’s a journey of transformation. Guided by a four-step beauty process, each product works in harmony to nourish, enhance, and elevate a woman’s natural radiance. Every step is designed to empower and celebrate simplicity. Lion Venedicta represents a daily ritual that honors confidence and natural beauty in its most authentic form.

Lion venedicta is a mythic–feminine visual identity that celebrates the quiet power of natural beauty and organic ingredients. The concept draws from the essence of a Green Goddess. Representing any woman who seeks to radiate confidence, softness, and sovereignty simply by existing in her own skin.

A key element of the brand is the perfume signature, designed as the energetic finishing layer of the ritual. Its scent seals the experience of the skincare, leaving a subtle aura of purity and mystique. The symbol of the crown reinforces this: it represents the moment the woman completes her ritual and steps into her own sublimity — elevated, centered, and sovereign from the inside out.

Case Study

Project

Lion Venedicta is beauty brand that evokes a mystical world where colors feel enchanted yet grounded, inviting women to feel effortlessly expressive. The visual language emphasizes beauty that is transformative without excess: you don’t need much to make an impression.

Rooted in organic ingredients, and skin-loving botanicals, and vitamins.

Each product in the ritual is formulated to enhance the skin’s natural vitality:

The Perfume (“The Crown”) — signature eau de parfum blending the delicate sweetness of jasmine with the warm richness of sandalwood, completing the ritual with a lasting fragrance.
The Concealer (“The Light”) — enriched with caffeine and vitamin C, it brightens tired areas, reduces puffiness, and adds a soft touch of life without creating heaviness.

The Tinted Serum (“The Veil”) — infused with squalane and aloe vera, it hydrates, soothes, and evens the complexion while remaining feather-light and invisible on the skin.
The Moisturizing Cream (“The Root”) — powered by green tea extract and peptides, it strengthens the skin’s foundation, calming inflammation and boosting firmness from within.

Together, these essentials form a ritual where beauty is not constructed — it is activated, revealed through care, clarity, and the purity of high-quality ingredients.

This project explores how the green goddess aesthetics merge to create a brand that feels deeply connected to the earth.

Challenge

The beauty industry is over-saturated with brands that promise transformation through excess; long routines, countless products, heavy formulas, and constant upselling. Many of these items sit half-used, expire quickly, or place unnecessary weight and fatigue on the skin.

The challenge was to create a brand identity that rejects overstimulation and instead champions a pure ritual:

a small collection of high-quality essentials designed to be used fully, while fresh, and without burden.

Lion Venedicta had to communicate:

less is more,
skincare as nourishment rather than coating,
products that are luxurious but intentional,
and the idea that true beauty does not require layers — only the right touch.

The concept needed:

a fierce, feminine, devotional identity
symbolism tied to felines, royalty, and genuine empowerment
visuals that feel sacred but not religious
a narrative identity that communicates nobility, and mythic presence

Creative Insight & Goal

Strategic & Brand-Focused

Today’s beauty industry overwhelms women with excess: too many steps, too many products, too much weight on the skin. My insight was that a brand could feel powerful not by adding more, but by offering fewer products with higher potency creating a ritual that feels intentional, and emotionally elevating.

The green goddess archetype taught me that beauty is a state of harmony. My goal was to design a brand that mirrors this: a ritual where every step feels symbolic, and needed but at the same time transformative allowing the wearer to return to a more natural, glowing version of herself.

Real beauty is not layered it is revealed

Lion venedicta was born from the insight that women don’t need an overwhelming routine or layers of products to feel radiant. Confidence emerges from nourishment and simplicity from products that support the skin rather than mask it.

Idea Development

The concept of Lion Venedicta was sparked by a single visual moment: an illustration of a Hindu imagery, taken from an instagram post. The crowned woman is depicted with a lower body coiled like a serpent rather than resting on legs, surrounded by soft, natural greens. This image became the seed for the Green Goddess of the brand concept.

From this initial spark, the concept evolved into the brand name and logo as I drew inspiration from the Hindu goddess Durga and the sumerian goddess inanna associated with lions, fierceness, and protective power — figures who embody sovereignty, courage, and calm authority. The result is a fusion of earthy softness with mythic strength: a woman whose presence is powerful without needing to assert it, whose beauty is natural yet elevated, and whose energy is both approachable and awe-inspiring.

This archetype became the cornerstone of Lion Venedicta’s identity, guiding decisions around color, form, symbolic motifs, and overall emotional tone. The brand’s aesthetic reflects this vision: beauty revealed, not layered; power expressed through ease.